Paid traffic and lead generation that pays back.
A small team running paid acquisition the way operators run it — built around your unit economics, not a media plan template. Meta, Google, YouTube, TikTok, Telegram, native networks, plus organic systems built on AI content.
GoodLead
Performance marketing for operators
Six years of operating paid acquisition
Who we work with
E-commerce, SaaS, info products, legal, real estate, mobile apps, healthcare. Either the funnel leaks before traffic arrives, or it scales unpredictably and you don't know why. We diagnose the funnel first — traffic comes after.
Finance, crypto, supplements, wellness retreats, adult-adjacent services, gambling-adjacent products. Most agencies decline these on intake. We've been operating in them since 2018 and treat them as a category that needs more discipline, not less.
Case studies
Real budgets, real funnels, real numbers. Every case lists the task, what we built, and what it returned.
Case studies
All cases ›| Title | Vertical | Geography | Duration | Headline result |
|---|---|---|---|---|
| Talent recruitment campaign — EU market | Regulated | RO / CZ | 6 weeks | €4.20 · Cost per lead |
| Trading education — RU/KZ market | Standard | RU / KZ | 5 months | 4.1× · Combined ROAS |
| Premium wellness retreat — EU | Regulated | EU (DE / NL / AT) | 2 months | 23 · Bookings in 2 months |
| Mass IT hiring — 40 roles in 3 months | Standard | RU / EU Remote | 3 months | 340 · Qualified applicants |
Brands we've moved metrics for
How we work
We look at the product, the current numbers, the competitive set. The output is a written diagnosis of where the funnel breaks and which channel is likely to move the needle first.
A media plan with a CPL forecast, channel split, budget tiers, and timeline. Hypotheses we can falsify — not promises we can dress up.
Launch on the smallest budget that produces statistical signal. Cut what's not converging within the test window — no second chances for losing creatives.
Compound what works. Increase budget on winning hypotheses, layer in adjacent channels, build a predictable lead flow you can plan revenue around.
Why GoodLead
Regulated verticals, complex funnels, offers that fail standard moderation. We've been operating in these categories long enough to know which approaches survive a policy update and which don't.
No vanity metrics. Every campaign is evaluated on CPL, CAC, payback, and ROAS. If the math doesn't work, we say so before you spend the next budget tier.
Landing, creative, paid traffic, organic, tracking, CRM hand-off. You manage one team that owns the result — not four contractors blaming each other when the number drops.
Get a proposal
Tell us about the project. We come back within 48 hours with an honest read on whether we're a fit and a draft media plan if we are.
Get a proposal
Contact
- We read the brief and check whether we are actually a fit. If we are not, we say so — that reply usually comes the same day.
- If we are, you get an honest read on the funnel and a draft media plan with a CPL forecast, within 48 hours.
- Then a call with Andrey — the person who will run the account, not a salesperson.
- Telegram
- @goodlead
- hello@goodlead.io
- Based in
- 6, 1285. Sk., Antalya, Türkiye
- Response time
- Within 48 hours