A small team running paid acquisition the way operators run it — built around your unit economics, not a media plan template. Meta, Google, YouTube, TikTok, Telegram, native networks, plus organic systems built on AI content.
Every major paid channel. We pick what fits your unit economics — not what's trendy.
Facebook and Instagram. The widest social inventory and the deepest signal-based optimization — the default starting point for most B2C funnels.
Search, Performance Max, Demand Gen, Display. The only channel where you buy declared intent, not inferred interest.
Pre-roll, in-feed, Shorts. Used as a closer for cold audiences from Meta and as a primary channel for offers that need 30+ seconds to make sense.
Low CPM, native creative-driven inventory. Works when the creative is built for the feed — and breaks immediately when it isn't.
Official Telegram Ad Platform plus direct channel placements. The primary acquisition channel for RU/CIS markets and crypto audiences.
Teaser ad networks: MarketGid, TeaserNet, BodyClick and others. High-volume low-CPM traffic for grey and white niches where mainstream platforms restrict creatives.
Keyword and follower targeting. The right channel for B2B, SaaS, and crypto communities — wrong for most B2C.
Yandex Advertising Network. Massive RU/CIS reach across news, media, and content sites. The primary programmatic channel for Russian-speaking markets.
Some of the brands we've moved metrics for
Paid ads get expensive. Organic compounds. We build content machines and distribution systems that generate traffic without a daily budget.
Hundreds of real SIM-card devices generating authentic organic traffic — accounts, signals, engagement. Essential for grey-niche promotion where standard tools can't reach.
AI-generated content clusters targeting long-tail queries. Hundreds of articles, programmatic SEO, topical authority — traffic that compounds for years.
Cold and warm email sequences, Telegram channel placements, newsletter sponsorships. Direct to inbox — zero ad spend per send.
E-commerce, SaaS, info products, legal, real estate, mobile apps, healthcare. Either the funnel leaks before traffic arrives, or it scales unpredictably and you don't know why. We diagnose the funnel first — traffic comes after.
Finance, crypto, supplements, wellness retreats, adult-adjacent services, gambling-adjacent products. Most agencies decline these on intake. We've been operating in them since 2018 and treat them as a category that needs more discipline, not less.
Real numbers, real budgets, real funnels — not screenshots from a Notion template.
Recruit candidates in Romania and the Czech Republic via paid social, where direct messaging gets blocked at moderation
Multi-account ad infrastructure, pre-lander built around the offer in compliant language, UGC-style creative tested in 4 angles
Scale a $490 course past the point where Meta CPL alone made the funnel unprofitable
Rebuilt the funnel (webinar → tripwire → upsell), added Telegram Ads as the second paid leg, layered in AI-generated organic content for compounding reach
Acquire qualified clients for €2,000+ programs in a category where the offer language itself triggers ad-platform restrictions
Repositioned the offer as a structured protocol rather than experiential language, segmented creative by audience archetype, ran Meta with compliance-first creative review
Fill 40 engineering roles via paid acquisition without paying recruiter retainers
LinkedIn + Meta segmented by stack and seniority, separate landing per grade, CRM funnel handed off to internal HR
We look at the product, the current numbers, the competitive set. The output is a written diagnosis of where the funnel breaks and which channel is likely to move the needle first.
A media plan with a CPL forecast, channel split, budget tiers, and timeline. Hypotheses we can falsify — not promises we can dress up.
Launch on the smallest budget that produces statistical signal. Cut what's not converging within the test window — no second chances for losing creatives.
Compound what works. Increase budget on winning hypotheses, layer in adjacent channels, build a predictable lead flow you can plan revenue around.
AO
Founder and lead operator. Hands on every account.
Running paid acquisition since 2018. Started in e-commerce and info products, then moved into crypto, wellness, regulated verticals — categories where standard playbooks don't survive contact with moderation. That forced a systems-level approach: read the business model, rebuild the funnel, and only then drive traffic. Today I run GoodLead as a small operator-led team — media buyers, creative producers, and a tracking specialist. Every account has a named lead. You always know who's working on your project, and you can talk to them directly.
Regulated verticals, complex funnels, offers that fail standard moderation. We've been operating in these categories long enough to know which approaches survive a policy update and which don't.
No vanity metrics. Every campaign is evaluated on CPL, CAC, payback, and ROAS. If the math doesn't work, we say so before you spend the next budget tier.
Landing, creative, paid traffic, organic, tracking, CRM hand-off. You manage one team that owns the result — not four contractors blaming each other when the number drops.
Tell us about your project. We'll send back an honest take and a media plan within 48h.
